Proposal to Lalique Group · Zurich

Understanding your house.Giving it the right expression.

The starting point is your house: its history, its ways of working, what its guests and collectors come to find, from the furnace in Wingen-sur-Moder to the rooms of Villa Florhof.

The page you have discovered is a first reading of your public content. You can acquire it, deepen it with us, or extend it into your other materials.

See the three packages Back to the proposed page

A proposal by Christophe Picou · Luxpotential.

What the reading noticed first

1922

The first furnace in Wingen-sur-Moder.

Pillars, named by the house.

Steps, at most, for one piece.

Hotels and restaurants.

Rooms and suites at Villa Florhof.

Five markers taken from your public content. The page sets them out; your view confirms them.

The packages

Choose how far to go together.

The proposed page

CHF 1'200.–excl. VAT

You recognise your house in the proposal and wish to have it.

Starting point: The reading already carried out from your public content.
What you receive: The page as presented, its texts and its design, with a short note on the presentation choices.
Adjustments: One grouped round of feedback.
SEO and AEO: Editorial preparation and markup included.

Handover: the files and a 30-minute session.

Choose this package

2 To go further together

The page and the interview

CHF 1'900.–excl. VAT

You want your reality on the ground to enrich this first reading.

Starting point: A one-hour interview: activity, guests and clients, singularities, priorities. By video call by default, on site on request.
What you receive: A reading put to the test: a one-page synthesis (what you bring, key messages, proofs). The deepened page: texts and hierarchy reworked, in the visual direction presented.
Adjustments: Two grouped rounds of feedback.
SEO and AEO: Adapted to the validated content.

Handover: page, synthesis, files and a 30-minute session.

Choose this package

The page and the materials

CHF 2'800.–excl. VAT

You want to find this expression again in your business exchanges.

Starting point: Everything in the previous package.
What you receive: A two-page presentation sheet (PDF). A cover visual (LinkedIn banner).
Adjustments: Two grouped rounds of feedback on the page and the materials.
SEO and AEO: Same preparation, consistent messages across materials.

Handover: all files and a 30-minute session.

Choose this package

Each package includes a page in English, one visual direction and the adjustments described.

Compare

The three packages side by side.

What each package includes, line by line.

Item	The proposed pageCHF 1'200.–	The page and the interviewCHF 1'900.–	The page and the materialsCHF 2'800.–
The page as presented, its texts and its design	Included	Included	Included
One-hour interview with you	Not included	Included	Included
One-page synthesis and reworked texts	Not included	Included	Included
Presentation sheet, two-page PDF	Not included	Not included	Included
Cover visual, LinkedIn	Not included	Not included	Included
Grouped rounds of feedback	1	2	2
SEO and AEO preparation of the page	Included	Included	Included
Files and 30-minute handover	Included	Included	Included

The meaning of the proposal

Your craft first. The page comes after.

SEO and AEO, included in all three packages

A house that is clear, to visitors and search engines.

The page is prepared for SEO and AEO: clear for those who read it, legible for the engines that index it and the assistants that answer with it.

Useful information

Each pillar clearly presented, places and contact details consistent, proofs attributed, answers to the questions your guests ask: where crystal is made, which places welcome guests, how to visit the Musée Lalique.

A structured page

Heading hierarchy, metadata, alternative text, sharing information, markup of the activity on validated data only.

A guided handover

A handover note for your provider: final web address, indexing, consistency with your existing website.

Indexing, ranking and citations in AI answers depend on the search engines, on the publication and on the visibility of your web address. No ranking is promised.

How it works

Three steps.

Understand

Your house is the starting point. In packages two and three, the interview puts the reading to the test of your experience.

Adjust

You confirm facts, figures, images and wording.

Hand over

The page, its content, the note and the visibility elements. The handover helps your provider prepare the integration.

Questions

In plain words.

To choose

At CHF 1'200.–, is it really the page already presented?

Yes. The page you have seen, its texts and its design, with one grouped round of feedback and the files.

What is a grouped round of feedback?

Your remarks gathered and sent in one go, then applied together. A new graphic direction or a wider scope is quoted separately.

How is publication organised?

Your provider integrates the page and sets it up on your web address, according to your budget. Files handed over: the page, styles, visuals, referencing elements and a handover note.

When can referencing begin?

This preview is noindex. The preparation targets the version published on your web address.

How do we confirm a package?

With a quote stating scope, schedule, price excluding and including VAT, payment terms and conditions of use of the files. The order is confirmed by agreement on the quote.

How are texts and images used?

Your content is the material. You validate facts and visuals; sources and licences are indicated, and authorisations are confirmed with you.

Can we go further?

Yes, when a precise question arises about the future of your house. On quotation, after the interview.

The vocabulary, in plain words

SEO

Being found without paying for it.Search engine optimisation: making a page understandable and relevant to search engines, without paid advertising. The position remains the engines' decision; no formula guarantees it.

AEO

Being a reliable source when an assistant answers.Answer engine optimisation: preparing the page so that it can serve as a reliable source when an AI assistant answers a question. It rests on the same foundations as SEO. Google states that no special markup is required for its generative search features. Citations remain the engines' decision.

Indexing and noindex

Out of the results for now.The preview stays out of search results while we talk. The instruction is removed at publication.

Metadata

What the engine reads first.The title and description of the page, shown in search results.

Heading hierarchy

An outline the engine can follow.Headings ordered from the main title to the sub-sections, so that both readers and engines grasp the structure.

Alternative text

Images described in words.A short description of each image, read by screen readers and by engines.

Schema.org

An identity card for engines.Structured data describing your company, used only on validated data.

Sharing information (Open Graph)

A clean preview when the link is shared.The title, text and image shown when the page is shared in a message or on a network.

Handover note and session

So that your provider starts on the right foot.A note describing the files and settings, and a 30-minute session to go through them.

Web address and provider

Where the page will live.Your web address is the final location of the page; your provider is the one who puts it online there.

Excluding VAT

Prices are stated excluding VAT.The service is provided from France. Any Swiss VAT is the responsibility of the receiving company, under the tax on acquisitions. The exact terms are stated on the quote.

Crystal swallows inside the rue Royale boutique

Your view on the proposal

Do you recognise your Lalique Group? Let us talk about what comes next.

A short exchange is enough to confirm the package that suits you. Contact: ia@veia.ai

Talk with Christophe Picou Back to the page